From Memes to Mic Drops: The Comedian's Guide to Building Your Comedy Empire Online in 2024
Oct 28
2 min read
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Let's get real about making it in comedy today. Your social media game needs to be as strong as your stage presence - maybe even stronger. Here's your no-BS guide to building an online following that actually shows up to your shows.
Creating Content That Makes People Stop Scrolling
The Reality Show Strategy Forget posting just your polished bits. Document the whole comedy journey - the late-night writing sessions, the bomb stories, even that weird pre-show ritual involving three Red Bulls and a lucky sock. People don't just want jokes; they want the story behind the storyteller.
The Content Trifecta 3X
Quick Hits: Short-form jokes and observations perfect for Twitter/X
Behind-the-Scenes: Instagram stories of your comedy life
Performance Clips: TikTok/Reels of your best crowd work moments
The Authenticity Hack = Share your process.
That joke that bombed three times before it killed? Document that journey. Your followers will invest in your success when they see the work behind the laughs.
The Platform-Specific Punch
Instagram= Visual jokes, show posters, lifestyle content
TikTok = Physical comedy, quick bits, trend participation
Twitter = One-liners, comedy observations, industry engagement
YouTube = Longer form content, vlogs, full bits
The Community Builder
Create inside jokes with your followers. Give them nicknames. Make them feel like they're part of your comedy club, not just watching from the sidelines.
The Content Calendar (That Actually Works)
Monday: Behind-the-scenes content
Wednesday: Best bit from last week's shows
Friday: Preview of weekend shows
Sunday: Crowd work highlights Mix in spontaneous content when inspiration hits
The Engagement Empire
Host random live sessions while writing jokes
Create polls about which punchline works better
Share your worst bombing stories
Collaborate with other comedians
The Brand Building Basics
Pick your comedy lane and own it. Whether you're the "overthinking everything" comedian or the "chaos in human form" comic, stay consistent with your brand while letting your natural evolution show.
Pro Tips:
Respond to comments like you're talking to friends at the bar
Share other comedians' content (good karma comes back)
Use trending sounds/formats but make them uniquely yours
Test new material online before hitting the stage
Remember: Your social media presence isn't just marketing - it's part of your art. Make it as authentic and funny as your stage presence.
The Goal: Build a community that follows you from their phone screen to the comedy club.